2023 packaging trends

What's next: i trend nel packaging 2023

Il mondo del packaging è un qualcosa di veramente unico: in continua evoluzione e ricco di innovazioni, sfide e tendenze, offre una finestra istantanea sul mondo della moderna cultura visiva. Uno dei nostri momenti preferiti è quello in cui iniziamo a considerare che cosa potrebbe fare scalpore il prossimo anno nel settore del packaging di lusso.

1.    Minimalismo come purezza
In linea con i trend degli ultimi anni, lo stile minimal sarà altamente apprezzato nel campo del packaging design. 
Alla base di una corrente che sembra non svanire mai, vi è la necessità di semplicità e trasparenza, ordine e naturale eleganza. Caratterizzato da linee pulite, colori neutri e grafiche essenziali, il packaging minimale viene considerato dai consumatori una scelta comoda, confortevole e non pretenziosa.

minimal box

2.    Massimalismo come stravaganza
Mentre il minimalismo continua a riscuotere enorme successo nel campo del packaging design e dal punto di vista estetico di un brand, le ultime generazioni di consumatori stanno mostrando un vero interesse per i dettagli “maxi”, intesi come font audaci – ad esempio in grassetto ed in rilievo, colori luminosi, palette sfumate e stili tipografici vistosi. 

maxi

3.    L’embossing per valorizzare la trama al tatto
Per creare un packaging in grado di risaltare e stupire i consumatori, i brand stanno scoprendo i vantaggi di effetti dal tocco originale. Nel 2023 vedremo lo sviluppo e l’incremento delle tecniche ed i processi che permettono di creare texture particolari sul packaging, come embossing e debossing, fustellature e stampe laminate. Questo incrementerà il valore percepito del prodotto e del brand, estendendo l’uso dei sensi: verrà coinvolta non soltanto la vista ma anche il tatto. 

embossing

4.    Più “eco-friendly” che mai
La consapevolezza ambientale si è rivelata un aspetto essenziale quando si ha a che fare con la produzione di scatole ed imballaggi. Con l’aumentare della domanda di confezioni ecologiche, l'impegno dei marchi verso un approccio sostenibile è sempre più radicato. L'accento è posto su carta e cartone riciclati e/o riciclabili, inchiostri naturali o base acqua, processi produttivi sostenibili con ridotto spreco di energia e materiali.

green box

5.    Stili tipografici eccentrici che avvolgono il layout della scatola
Come già anticipato, caratteri in grassetto, colori distintivi e pattern originali saranno un must per valorizzare il packaging e differenziare i prodotti dalla concorrenza. In tutto questo, il testo sarà considerato parte essenziale del design della confezione stessa, abbracciandone la forma e attirando l’attenzione su dettagli e caratteristiche specifiche del prodotto. In questo modo, il “type design” sarà celebrato come una vera e propria forma d'arte.

eccentric

6.    Viva Magenta Pantone choice
Il Colore Pantone 2023 è potenza pura: un rosso nuovo, ribelle, che spicca. Descritto come “una tonalità non convenzionale per un tempo non convenzionale” e nominato Viva Magenta, è un segnale rivoluzionario di forza, inclusività ed espressione di se stessi. "Vibra con vigore, è coraggioso e senza paura, è un colore pulsante la cui esuberanza promuove una celebrazione gioiosa ed ottimista, scrivendo una nuova narrativa".
Ispirato alla cocciniglia, con radici nella pratica primordiale del colore, il 18-1750 Viva Magenta avrà il ruolo di riconnetterci alla materia originaria. In un presente altamente tecnologico come il nostro, quella di Pantone ci sembra una scelta molto interessante.

magenta

Linee Emmeci per packaging di alta qualità: quando il lusso non ha confini 
Per noi di Emmeci, il continuo dialogo con i clienti ed un’appassionata curiosità verso il mondo che ci circonda, ci permettono di stare al passo con i tempi e di proporre soluzioni adatte ad ogni realtà ed esigenza. Soddisfare le più alte aspettative di innovazione e qualità, è per noi enorme motivo di orgoglio.
Noi siamo pronti per un 2023 ricco di novità. E voi?

Per maggiori informazioni sulle linee Emmeci, compila il form di seguito, visita il sito aziendale oppure contatta i nostri esperti al +0571588034.

Form
Country

PRIVACY POLICY UNDER ART. 13 OF EU REGULATION 2016/679 (GDPR)

1. General provisions

1.1 Introduction. Coesia S.p.A. (“Company”) is the holding company of an industrial group made up of several entities operating internationally (“Coesia Group’ Companies”), including, in particular, the Coesia companies listed on the website as hereby defined. Company, in accordance with the Coesia Group commitment to international compliance with data protection laws, is accordingly committed to protecting personal data collected through the “Contact us” form of the Coesia Group Companies’ websites (“Website”), according to any national legislation in force on personal data protection (“National Data Protection Laws”) and the EU General Data Protection Regulation 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing the Directive 95/46/EC (“GDPR”). This Privacy Policy explains how information and data identifying individuals (“Personal Data”) received by Coesia Group’ Companies through their Websites are processed.

1.2 Joint-Controller. Coesia S.p.a. and its worldwide affiliates (“Coesia Group”), act as joint-controllers under art. 26 of GDPR of the personal data that you decide to provide us through the website.

1.3 Amendments. Coesia Group reserves the right to amend and update the Privacy Policy because of any further new or revised provisions of any national and EU laws and regulations on personal data protection. Any new release of the Privacy Policy shall be published on the Website as a replacement of the previous version and shall be valid and enforceable from the publication date, unless otherwise specified.

1.4 Applicable rules. Coesia Group processes Personal Data in accordance with: (i) provisions of National Data Protection Laws in force as of the date of the Privacy Policy; (ii) provisions of the GDPR and, in particular, with the principles set forth in the same, such as, inter alia, lawfulness, fairness and transparency, purpose limitation, data adequacy and minimisation, accountability, accuracy, and – prior to any processing activity – the principles of privacy by design and privacy by default; (iii) guidelines and decisions issued by the competent supervisory authority (“Supervisory Authority”).

2. Data subjects and scope of application

2.1 Data subjects. Coesia Group processing activities relate to any individual who decides to fill in the “Contact us” form on the Websites. For the purposes of this Privacy Policy, these persons are to be intended as Data Subjects, as defined in the National Data Protection Laws and in the GDPR.

2.2 Scope of application. The Privacy Policy shall be applicable to Data Subjects, provided that Coesia Group’ Companies, in their capacity as Joint-Controller, are only liable for the processing of Personal Data, which are under its own powers, duties and liabilities.

3. Types and source of processed Personal Data

3.1 Source. Coesia Group processes the Data Subjects’ Personal Data – as hereinafter specified – provided directly by the Data Subjects through the “Contact us” form of the Websites.

3.2 Identification data. Coesia Group processes Data Subjects’ Personal Data, that consist of your identification data (such as, for example, name, surname, company, e-mail address, citizenship, city, phone number ecc.). Furthermore, Coesia Group will process all information – which however shall only include – if any - common personal data - that you will decide to provide us through the “Message” field in the “Contact us” form on the Websites.

4. Legal basis for and purposes of processing the Personal Data. Period of data retention

4.1 Legal basis. The legal basis for the processing of Personal Data is: (i) the execution of a contract or pre-contractual steps to be taken at the request of Data Subjects prior to entering into a contract about purpose under art. 4.2 A); (ii) the consent given by Data Subjects to the processing of their Personal Data; (iii) Legitimate Interest about purpose under art. 4.2 C).

4.2 Purposes. Coesia Group processes Personal Data for the following purposes, as specified in the table here in below, in which is furthermore highlighted (a) if an express consent to processing of Personal Data is needed (or not ) as well as (b) the period of data retention:

Purposes

Consent

Data retention

A) Processing of personal data in order to reply to queries concerning the company activities

Not required

Until the purpose is achieved

B)    Processing of personal data in order to send newsletters, promotional and advertising and/or other materials for marketing communication purposes by Coesia Group’s companies

Required

Until the withdrawal of consent or until a denial has been communicated

C)    
Processing of personal data in order to send to customers email marketing communications, concerning Coesia Group’s services or products similar to those already supplied, by virtue of previous business relationship (“soft spam”), unless a communication to refuse or unsubscribe from marketing (“opt out”) has been made by said customers, according to applicable laws.

Not required

Until the “opt out” has been communicated

4.3 Optional/Mandatory supply of Personal Data. Subject to what specified above, the provision of Personal Data is optional and free. However, failure to provide Personal Data may prevent Data Subjects from receiving communications and/or replies to their queries concerning the company activities.

5. Persons in charge of the processing and processors

5.1 Persons in charge of the processing. As specified above, Coesia Group processes Personal Data collected from the Data Subject through the Websites. Directors, shareholders and independent collaborators (independently from the contractual relationship concerned) of the Coesia Group may process Personal Data in their capacity as persons in charge of the processing, according to National Data Protection Laws and to art. 29 of the GDPR. The persons in charge of the processing are duly trained and empowered to allow access to Personal Data according to the Privacy Policy and subject to their tasks being performed and assignments.

5.2 Processors. The Coesia Group may designate as processors entities/individuals for the purposes described above. The complete list of all processors may be required by Data Subjects to the Coesia Group, by sending an email to the email address cpo@coesia.com.

6. Method of processing, storage of Personal Data and security measures

6.1 Methods of processing. The Personal Data of Data Subjects are processed almost exclusively through automated procedures, by using computerized systems and softwares or, in a limited number of cases, through manual means (e.g. on paper), provided however that in any event such Personal Data are processed adopting methods which are strictly related to the purposes for which such data have been collected and anyway to ensure their security, in accordance with the GDPR and the National Data Protection Laws.

6.2 Place of automated data processing. Processing of Personal Data is made by the Coesia Group as joint-controllers and/or – if appointed – by the processors. Personal Data are stored in the head offices of the Coesia Group’s companies where the physical servers are and in some cases on servers of third parties, which provide cloud services to allow storage of Personal Data.

6.3 Transfer of Personal Data. Personal Data may be transferred in order to achieve the purposes described above to Coesia Group acting as joint-controllers, whether they are located in EU or in third countries outside the EU, provided however that in the latter case, the transfer of Personal Data as above specified shall be made subject to the Coesia Group’s assessment of full compliance with the provisions of chapter V of the GDPR and in particular with article 49.1 B).

6.4 Dissemination of Personal Data. Personal Data will not be disseminated.

7. Data Subjects’ rights

7.1 Rights. Data Subjects, when they are individual/natural persons, may directly address to the Company or the processor/s designated by the same in order to enforce their rights according to provisions of National Data Protection Laws and to the GDPR (articles 15 and subsequent articles), and, in particular, to have access to their own Personal Data, obtain updating and rectification or erasure of the same, restriction of processing, as well as obtain data portability by sending an email to the email address privacy@coesia.com or, with specific regard to the newsletter, by clicking the “unsubscribe” button or following the instructions published on the Website.

7.2 Right to object. With the same procedures described above, Data Subjects may object, in whole or in part, to the processing of Personal Data concerning them, where the relevant legal basis is constituted by the legitimate interests of Coesia Group, pursuant to and with the effects provided for by Article 21 of the GDPR, having regard in particular to direct marketing.

7.3 Complaint. The above notwithstanding, according to article 77 of the GDPR, Data Subjects, when they are individual/natural persons, may lodge a complaint with the competent Supervisory Authority, in order to enforce their rights, as specified above.

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“Totalmente Green” è musica per le orecchie. Grazie alla MC79/S DIGITAL è possibile. È tempo di Natale ed il packaging si fa dolce