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Beauty Packaging: when Cosmetics meet Luxury boxes

In a society where cultural models are characterized by a concept of aesthetics that is ever-more provocative, revolutionary and free of stereotypes, the beauty standards are continuously evolving and issuing challenges to the cosmetic market segment.
Wellness and body care seem to have become essential aspects in everyone’s life, making cosmetic products enormously required. The main interlocutors in the Beauty sector are Millennials and GenZ, who define themselves as "beauty enthusiasts" - as well as the strongest supporters of aspects such as personalization, respect for the environment, uniqueness and high quality. 

 

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How much is the Beauty and Personal Care market worth?
After the pandemic emergency, the Beauty & Personal Care market experienced a rebound phase in 2021 and currently it is worth 565 billion dollars. The expected annual growth is 4.76% CAGR from 2022 to 2026, reaching over 758 billion dollars by 2025.(1)
Within the report Cosmesi 2022, released by 24Ore Ricerche e Studi in collaboration with Strategic Management Partners, it was declared that for the period 2021-2025 the key segment driving this growth will be skin care products, luxury perfumes (+30%) and organic and natural cosmetics, with an overall increase of +48%.(2)
 

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The importance of Luxury packaging in Beauty sector 
As already known, one of the leading aims of packaging is to express and make tangible products value and brand philosophy.
In 2021, online purchases value reached 39.4 billion euros (+21% compared to 2020).(3)
Regarding Italy, in the Beauty & Personal Care sector specifically, during 2021 digital purchases increased by +41% - with eCommerce growing 5 times faster than traditional sales channels.(4)(5)
Considering the importance of online channel, one of the main purposes of brands is to ensure exactly the same high-level of service and experience as in-store sales. For this, packaging is one of the most used tools to amaze the consumers and maximize the shopping experience. The “unboxing moment” of a product represents the first effective interaction between consumer and brand – when the spark strikes. 
For this reason, the packaging has to be the result of deep research and specific attention to every single detail, to leave speechless even the most demanding consumer. An extraordinary and valuable box, a captivating slogan, artwork-graphics, eco-friendly materials and a touch of uniqueness are the basic ingredients to create an innovative and exclusive packaging solution.

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Emmeci: lines for Luxury packaging
Perfumes, fragrances, essential oils, talcum powder, body creams, are just a few examples of the Beauty products that can be packed inside the rigid boxes produced with Emmeci lines.
With the aim to give the opportunity to create packaging that meets the expectations of the multifaceted world of Luxury, Emmeci guarantees the highest quality and the most advanced technology for the automatic production of premium rigid cardboard wrapped boxes.
At the heart of the entire production process there is the closest attention to sustainability aspects, both in the work process and in the eco-compatibility of raw materials - possible thanks to the use of cardboard, paper, protein glues and natural inks.

For further information about Emmeci technologies, visit our website, contact your local area Sales Representative or click in the form below.

(1)   Source: Cosmopolo 
(2)   Source: Cosmopolo 
(3)   Source: Osservatori Digital Innovation Politecnico di Milano 
(4)   Source: Linkiesta 
(5)   Source: GDO Week 

 

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