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Luxury Rigid Packaging Trends for 2025: Emmeci’s Innovations for the Future

Luxury rigid packaging has transformed from a mere protective shell to a central element of brand storytelling, crucial in premium industries like fashion, cosmetics, jewelry, electronics and deluxe food. These high-quality boxes elevate the consumer experience, turning unboxing into a showcase of quality, exclusivity, and brand essence. In response to sophisticated consumer demands, luxury brands are adopting sustainable practices, innovative designs, and personalized unboxing experience to distinguish themselves in an increasingly competitive market.

As we look toward 2025, the trends shaping luxury rigid packaging include enhanced textures, innovative shapes, tailored customization, and a strong focus on sustainability. Emmeci, a leader in packaging machinery, is driving these advancements, offering technologies that help brands meet evolving expectations.

Market Growth and Future Projections for Luxury Rigid Boxes

The global luxury rigid box market is expected to grow from a valuation of USD 4,277.9 million in 2024 to USD 6,200.7 million by 2034, progressing at a compound annual growth rate (CAGR) of +3.8%, as reported by Future Market Insights.     

This growth underscores a broader shift toward premium packaging as brands strive to differentiate their offerings and elevate their products’ perceived value. Key trends shaping this expansion include evolving consumer preferences, material innovations, and the strategic importance of packaging across various sectors.

Paper and paperboard materials are set to dominate, holding a projected 66.7% market share in 2024, with a growth rate of +4.1% through 2034. These materials are favored for their recyclability and versatility, aligning with sustainability trends. Furthermore, by packaging type, the two-piece box format is anticipated to capture 31.4% of the market share in 2024 and grow at a CAGR of +3.9% over the next decade, making it a standout category in luxury rigid packaging. As per the end-use analysis, the consumer goods segment accounts for the largest sales share, estimated at 32.7% in 2024, highlighting its critical role in driving market demand.     

Luxury rigid packaging’s strategic importance is particularly evident in sectors such as premium alcohol, where aesthetics, quality, and sustainability converge to create a memorable consumer experience. In this market, packaging is more than a protective layer; it acts as a key element of brand strategy, representing values like heritage, quality, and exclusivity. Premium spirits, wines, and champagnes are leading examples where rigid boxes and specialty cartons enhance the unboxing experience, adding an extra layer of luxury. 

According to a report by Fortune Business Insights, the global alcohol packaging market was valued at USD 67.10 billion in 2023 and is projected to grow to USD 106.34 billion by 2032, with a CAGR of +5.33%. This rising demand underscores the increasing demand for sophisticated packaging solutions. 

While glass bottles remain a popular choice for their premium appearance and high recyclability, rigid boxes offer a complementary luxury experience that enhances brand perception and consumer engagement.

Unboxing Elegance: The Influential Luxury Box Packaging Trends for 2025

As we head into 2025, the luxury rigid packaging market is set for significant transformation. Shaped by changing consumer values and the growing emphasis on experience, brands are rethinking their approach to stand out in an increasingly competitive landscape. The focus is shifting towards elements that not only enhance the visual appeal but also align with broader industry priorities, paving the way for a new chapter in luxury packaging.

Trend 1: Enhanced Textures, Personalization, and Diverse Design Approaches

In the world of luxury packaging, texture and personalization have emerged as powerful tools for engaging consumers on a deeper level. Today’s luxury packaging is more than just visually appealing; it is a tactile experience that connects with consumers emotionally. Finishes like soft-touch coatings, and natural dry embossing make each box feel unique and memorable. This trend reflects the increasing consumer demand for exclusivity, as demonstrated by high-end brands which incorporate custom touches to enhance brand loyalty.     

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Luxury brands are also embracing distinct design philosophies: Minimalism vs. Maximalism. Minimalist designs, with focus on simplicity, clean lines, and elegance, highlighting the product itself without distraction. On the other hand, maximalist designs utilize vibrant colors, intricate details, and bold graphics to convey opulence and visual richness. Both approaches offer unique opportunities for brands to express their identity and cater to different consumer preferences.

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Emmeci’s MC2020 DIGITAL: Redefining Luxury Packaging Standards

Emmeci's MC2020 DIGITAL machine redefines luxury packaging by allowing the use of embossed papers, an environmentally friendly alternative to ink design. It delivers premium boxes with a distinctive "puffy touch" effect thanks to an innovative gluing system that uses up to 80% less glue than traditional rigid packaging. This unique texture elevates the sensory appeal of the packaging, meeting the growing demand for packaging that offers a memorable, tactile experience.

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Trend 2: Innovative Use of Geometric Shapes

The demand for geometric shapes is transforming the luxury packaging landscape, offering a modern and sophisticated aesthetic that sets brands apart. Non-traditional shapes like cylindrical and hexagonal designs are becoming popular in segments such as perfumes, fashion accessories and jewelry. These distinctive shapes not only enhance the visual appeal but also create a unique unboxing experience, making the packaging itself a memorable element of the product. Luxury brands use these innovative shapes to convey creativity and sophistication, capturing consumer attention on crowded retail shelves.     

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Innovative Shapes Made Simple: Emmeci’s D300 RB

Emmeci meets the growing demand for innovative shapes with its specialized machinery. The D300 RB is designed for the production of cylindrical rigid boxes, a flexible solution to manage from very small up to very large size packaging. This machine ensures precise, elegant designs that reducing manual labour and minimizing the risk of human error, boosting production quality. This machine enables to cut production costs and with unparalleled accuracy, it reduces both wasted time and material, ensuring more cost-effective operations.

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Additionally, Emmeci addresses the trend for complex geometries with its hexagonal box production kits for the MC2016 DIGITAL and MC2018 DIGITAL machines. These kits enable automated production of custom hexagonal boxes, known for their sturdy build and sophisticated appearance. The hexagonal design is visually striking and versatile, often repurposed by consumers as decorative storage, extending the box’s lifecycle and enhancing its value.  

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Trend 3: Tailored Design for Each Customer

As luxury packaging becomes increasingly personalized, tailored design is emerging as a new trend. Consumers now expect packaging that not only reflects the brand's identity but also feels uniquely theirs. Customization has become a key strategy for brands to create deeper connections, transforming packaging into a memorable, gift-like experience. The growing demand for rapid customization and small batch production offers new opportunities, enabling the creation of exclusive packaging for capsule collections, VIP kits, and special projects, enhancing the appeal and exclusivity of their offerings.

In addition, the demand for flexibility in design is also growing, with brands needing to quickly adapt their packaging to cater to varying consumer tastes and market trends. Luxury packaging needs to be both adaptable and efficient, responding to the specific desires of each consumer segment while maintaining a high standard of craftsmanship and exclusivity.

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Tailored Excellence: Emmeci’s OD500 R Revolutionizes Custom Packaging

Emmeci’s OD500 R machine is designed to address the growing demand for tailored, on-demand packaging.  Featuring moldless technology, the OD500 R enables brands to rapidly reconfigure production settings, accommodating a wide range of box sizes, making it ideal for custom orders such as limited-edition collections or exclusive VIP kits. The machine’s features significantly reduces set-up time, allowing for efficient production transitions.

The OD500 R integrates precision engineering, ensuring high-quality finishes that meet the rigorous standards of luxury brands. Its versatility extends to handling both large-scale production runs and bespoke small-batch orders, making it a comprehensive solution for the evolving needs of the luxury market.

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Trend 4: Sustainability

Sustainability is a crucial focus in packaging, driven by growing consumer demand for eco-friendly materials and production methods. Luxury brands are increasingly prioritizing recyclable, reusable, and energy-efficient packaging that reduces their environmental impact. This shift toward sustainability is not just about meeting consumer expectations but also aligning with broader environmental goals.

The dominance of paper and paperboard (projected to hold 66.7% market share in 2024, growing at +4.1% annually until 2034) reflects the shift towards recyclable, sustainable packaging solutions. These materials are favored for their recyclability, reducing the carbon footprint and supporting a circular economy.

Leading the Green Revolution: Emmeci’s Sustainable Luxury Packaging Innovations

Emmeci’s commitment to sustainability is guided by the principles of Reuse, Reduce, and Recycle:

  • Reuse: Emmeci’s premium and luxury boxes are designed to last, often finding second lives as decorative items or storage solutions, extending their utility and reducing overall waste.     
  • Reduce: Emmeci prioritizes material waste reduction, ink usage, and energy consumption. The MC2020 DIGITAL cuts glue use by up to 80% and enables sustainable, easily recyclable packaging with minimal ink. Meanwhile, the OD500 R optimizes material usage, reducing waste while lowering energy consumption, and supporting brands achieve their sustainability goals.
  • Recycle: by utilizing green materials and optimizing resource efficiency, Emmeci delivers packaging solutions that meet luxury standards while embracing sustainable practices crucial for the future.

Emmeci Leading the Way in Luxury Packaging Innovation

Luxury packaging trends are shifting towards more personalized, aesthetically engaging, and sustainable solutions. Emmeci’s advanced technologies empower industry professionals to innovate, crafting packaging that not only meets the demands of today’s discerning consumers but also sets new standards in creativity and environmental responsibility, ensuring they remain leaders in an increasingly competitive market.

By understanding market trends and adapting with the values of top luxury brands, Emmeci helps its customers create unforgettable packaging solutions. With a legacy of innovation and expertise, Emmeci remains a trusted partner, providing technologies designed to meet the future demands of luxury packaging.     

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PRIVACY POLICY UNDER ART. 13 OF EU REGULATION 2016/679 (GDPR)

1. General provisions

1.1 Introduction. Coesia S.p.A. (“Company”) is the holding company of an industrial group made up of several entities operating internationally (“Coesia Group’ Companies”), including, in particular, the Coesia companies listed on the website as hereby defined. Company, in accordance with the Coesia Group commitment to international compliance with data protection laws, is accordingly committed to protecting personal data collected through the “Contact us” form of the Coesia Group Companies’ websites (“Website”), according to any national legislation in force on personal data protection (“National Data Protection Laws”) and the EU General Data Protection Regulation 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing the Directive 95/46/EC (“GDPR”). This Privacy Policy explains how information and data identifying individuals (“Personal Data”) received by Coesia Group’ Companies through their Websites are processed.

1.2 Joint-Controller. Coesia S.p.a. and its worldwide affiliates (“Coesia Group”), act as joint-controllers under art. 26 of GDPR of the personal data that you decide to provide us through the website.

1.3 Amendments. Coesia Group reserves the right to amend and update the Privacy Policy because of any further new or revised provisions of any national and EU laws and regulations on personal data protection. Any new release of the Privacy Policy shall be published on the Website as a replacement of the previous version and shall be valid and enforceable from the publication date, unless otherwise specified.

1.4 Applicable rules. Coesia Group processes Personal Data in accordance with: (i) provisions of National Data Protection Laws in force as of the date of the Privacy Policy; (ii) provisions of the GDPR and, in particular, with the principles set forth in the same, such as, inter alia, lawfulness, fairness and transparency, purpose limitation, data adequacy and minimisation, accountability, accuracy, and – prior to any processing activity – the principles of privacy by design and privacy by default; (iii) guidelines and decisions issued by the competent supervisory authority (“Supervisory Authority”).

2. Data subjects and scope of application

2.1 Data subjects. Coesia Group processing activities relate to any individual who decides to fill in the “Contact us” form on the Websites. For the purposes of this Privacy Policy, these persons are to be intended as Data Subjects, as defined in the National Data Protection Laws and in the GDPR.

2.2 Scope of application. The Privacy Policy shall be applicable to Data Subjects, provided that Coesia Group’ Companies, in their capacity as Joint-Controller, are only liable for the processing of Personal Data, which are under its own powers, duties and liabilities.

3. Types and source of processed Personal Data

3.1 Source. Coesia Group processes the Data Subjects’ Personal Data – as hereinafter specified – provided directly by the Data Subjects through the “Contact us” form of the Websites.

3.2 Identification data. Coesia Group processes Data Subjects’ Personal Data, that consist of your identification data (such as, for example, name, surname, company, e-mail address, citizenship, city, phone number ecc.). Furthermore, Coesia Group will process all information – which however shall only include – if any - common personal data - that you will decide to provide us through the “Message” field in the “Contact us” form on the Websites.

4. Legal basis for and purposes of processing the Personal Data. Period of data retention

4.1 Legal basis. The legal basis for the processing of Personal Data is: (i) the execution of a contract or pre-contractual steps to be taken at the request of Data Subjects prior to entering into a contract about purpose under art. 4.2 A); (ii) the consent given by Data Subjects to the processing of their Personal Data; (iii) Legitimate Interest about purpose under art. 4.2 C).

4.2 Purposes. Coesia Group processes Personal Data for the following purposes, as specified in the table here in below, in which is furthermore highlighted (a) if an express consent to processing of Personal Data is needed (or not ) as well as (b) the period of data retention:

Purposes

Consent

Data retention

A) Processing of personal data in order to reply to queries concerning the company activities

Not required

Until the purpose is achieved

B)    Processing of personal data in order to send newsletters, promotional and advertising and/or other materials for marketing communication purposes by Coesia Group’s companies

Required

Until the withdrawal of consent or until a denial has been communicated

C)    
Processing of personal data in order to send to customers email marketing communications, concerning Coesia Group’s services or products similar to those already supplied, by virtue of previous business relationship (“soft spam”), unless a communication to refuse or unsubscribe from marketing (“opt out”) has been made by said customers, according to applicable laws.

Not required

Until the “opt out” has been communicated

4.3 Optional/Mandatory supply of Personal Data. Subject to what specified above, the provision of Personal Data is optional and free. However, failure to provide Personal Data may prevent Data Subjects from receiving communications and/or replies to their queries concerning the company activities.

5. Persons in charge of the processing and processors

5.1 Persons in charge of the processing. As specified above, Coesia Group processes Personal Data collected from the Data Subject through the Websites. Directors, shareholders and independent collaborators (independently from the contractual relationship concerned) of the Coesia Group may process Personal Data in their capacity as persons in charge of the processing, according to National Data Protection Laws and to art. 29 of the GDPR. The persons in charge of the processing are duly trained and empowered to allow access to Personal Data according to the Privacy Policy and subject to their tasks being performed and assignments.

5.2 Processors. The Coesia Group may designate as processors entities/individuals for the purposes described above. The complete list of all processors may be required by Data Subjects to the Coesia Group, by sending an email to the email address cpo@coesia.com.

6. Method of processing, storage of Personal Data and security measures

6.1 Methods of processing. The Personal Data of Data Subjects are processed almost exclusively through automated procedures, by using computerized systems and softwares or, in a limited number of cases, through manual means (e.g. on paper), provided however that in any event such Personal Data are processed adopting methods which are strictly related to the purposes for which such data have been collected and anyway to ensure their security, in accordance with the GDPR and the National Data Protection Laws.

6.2 Place of automated data processing. Processing of Personal Data is made by the Coesia Group as joint-controllers and/or – if appointed – by the processors. Personal Data are stored in the head offices of the Coesia Group’s companies where the physical servers are and in some cases on servers of third parties, which provide cloud services to allow storage of Personal Data.

6.3 Transfer of Personal Data. Personal Data may be transferred in order to achieve the purposes described above to Coesia Group acting as joint-controllers, whether they are located in EU or in third countries outside the EU, provided however that in the latter case, the transfer of Personal Data as above specified shall be made subject to the Coesia Group’s assessment of full compliance with the provisions of chapter V of the GDPR and in particular with article 49.1 B).

6.4 Dissemination of Personal Data. Personal Data will not be disseminated.

7. Data Subjects’ rights

7.1 Rights. Data Subjects, when they are individual/natural persons, may directly address to the Company or the processor/s designated by the same in order to enforce their rights according to provisions of National Data Protection Laws and to the GDPR (articles 15 and subsequent articles), and, in particular, to have access to their own Personal Data, obtain updating and rectification or erasure of the same, restriction of processing, as well as obtain data portability by sending an email to the email address privacy@coesia.com or, with specific regard to the newsletter, by clicking the “unsubscribe” button or following the instructions published on the Website.

7.2 Right to object. With the same procedures described above, Data Subjects may object, in whole or in part, to the processing of Personal Data concerning them, where the relevant legal basis is constituted by the legitimate interests of Coesia Group, pursuant to and with the effects provided for by Article 21 of the GDPR, having regard in particular to direct marketing.

7.3 Complaint. The above notwithstanding, according to article 77 of the GDPR, Data Subjects, when they are individual/natural persons, may lodge a complaint with the competent Supervisory Authority, in order to enforce their rights, as specified above.

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